BYU received an uneven revenue share in its first Big 12 season

On Friday, Big 12 Commissioner Brett Yormark announced that the conference was distributing $470 million in revenue to its 14 member institutions for the 2023-2024 athletics year. The $470 million, a Big 12 record, was not evenly distributed. The 10 original schools, including Texas and OU, each received $39.8 million. BYU, Houston, UCF and Cincinnati each received $18 million.

The amount paid to the four new schools will grow to $19 million next year before the new media deal kicks off in 2025. At that time, the four new schools will receive a full and equal share of the revenue, estimated at approximately $50 million each.

When BYU joined the Big 12 a few years ago, the original plan was to bring in BYU, UCF, Cincinnati and Houston for a partial revenue share until the new media deal kicked off in 2025.

Last year, there was some confusion over revenue distribution when the Big 12 added the four schools from the Pac-12. Baylor director of athletics Mack Rhoades joined 365 Sports where he discussed the distribution plan. In that interview, he revealed that the conference planned to split revenues equally among all 16 members of the new conference.

“All 16 of us will be created equal as far as the distribution of conference revenues is concerned,” Rhoades said. “We certainly think this is the right model for us. I know this was very important for all of our members. Not just the four that came in, not just the four that we recently added, but even the original eight. We think all that this is the best way for us to achieve cohesion and unity.”

Then, the Big 12 released a statement on Wednesday walking back Rhoades’ comments:

“The two-year phased revenue distribution for BYU, Cincinnati, Houston and UCF remains unchanged with the Big 12’s expansion to 16 members.”

BYU’s revenue increase comes at a good time, when schools could share revenue with their athletes.

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