ExtraMile convenience stores introduce exterior refresh

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ExtraMile Convenience Stores LLC has unveiled a refreshed, modern look for its convenience stores that the retailer will roll out across its network this year. Consumers will see the first renovated stores in Oregon, Washington, California, Arizona, Utah and Georgia.

ExtraMile, a joint venture between Chevron USA Inc. and Jacksons Food Stores, debuted an exterior renewal program in January, with a goal of 250 site conversions this year. The ExtraMile network includes nearly 1,100 locations.

  • ExtraMile is number 8 on CSPs Top 40 Update 2024 to the Top 202 of 2023 Ranking of US c-store chains by number of stores. Jacksons Food Stores is number 26. For the full 2024 Top 202 rankings, see the June issue of CSP magazine and in CSP daily news.

“This image refresh program is an investment in our franchisees and our consumers, and redoubles our commitment to convenient, modern, clean, inviting and shopper-friendly stores,” said Brian Sardelich, president of ExtraMile Convenience Stores, based in Pleasanton, California. “We are very excited to continue our legacy in the c-store space with more current designs, modern looks, vibrant colors and take our brand to the next level.”

Notable changes include a new logo and signage, with the entrances adorned with dark gray paint to contrast with the ‘vibrant’ ExtraMile logo. The exterior is off-white with darker finishes and wood accents.

The chain also gave ExtraMan, the ExtraMile mascot, a new cape and cowl.

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